Branching in kiwiform

What is branching?

Branching is a logic feature that lets you direct respondents to different questions depending on how they answer.

Instead of following a fixed top-to-bottom flow, your form can “branch” into different paths. This helps you:

• Skip irrelevant questions

• Personalize user journeys

• Build dynamic surveys

• Qualify leads automatically

• Create interactive quizzes

• Improve completion rates

Branching ensures each respondent only sees what matters to them.

Where to find Branching in Kiwiform

1. Open your form

2. Click Logic Flow in the top navigation

3. Click Branching (top left in the logic tools panel)

This opens the Branching settings panel where you can create rules for each question.

From here, you can:

• Set default next steps

• Add conditional rules

• Control what happens in “all other cases”

• Delete or edit rules

• Save your branching structure
  
  

How branching works

Branching follows a simple structure:

If this happens → Then go here

You create rules for a specific question. When a respondent selects a particular answer, the form sends them to a different question.

If no rule matches, you can define where “all other cases” should go.

This gives you full control over the respondent journey.

Default behavior: “Always go to”

Each question has a default setting called Always go to.

This determines what happens if no branching rule is triggered.

For example:

• If no condition is met, go to the next question

• Skip to a specific section

• Jump directly to an ending

Setting a default path ensures your form never breaks or gets stuck.

Creating a branching rule (Step-by-step)

1. Open Logic Flow

2. Click Branching

3. Select the question you want to control

4. Click Add Rule

5. Define the condition (example: If “Choice 1” is selected)

6. Choose where to send the respondent

7. Save

That’s it. Your form now adapts based on that answer.

Adding multiple rules

You can create more than one rule per question.

Example:

• If Answer = “Product A” → Go to Product A section

• If Answer = “Product B” → Go to Product B section

• All other cases → Go to General section

This allows you to create structured decision trees inside your form.

Use multiple rules carefully to avoid confusing paths.

“All other cases go to”

This setting ensures that if none of your defined conditions are met, respondents still move forward.

Think of it as your safety net.

Always define a destination for:

• Unmatched answers

• Unexpected inputs

• Skipped logic paths

Without this, respondents may not follow the intended flow.

Real-world use cases

Lead qualification

If budget > $5,000 → Send to sales form
If budget < $5,000 → Send to pricing info

Event registration

If attending in-person → Show venue details
If attending online → Show Zoom link

Customer feedback

If rating ≤ 6 → Ask follow-up question
If rating ≥ 9 → Ask for testimonial

Job applications

If applying for Design → Show portfolio upload
If applying for Engineering → Show technical questions

Branching helps you design intelligent, personalized workflows.

Branching vs Conditional Logic

• Conditional Logic defines the rule (If X happens)

• Branching defines the action (Go to Y question)

Branching is the execution layer of your logic.

Both work together—but this page focuses specifically on how to direct users to different questions.

Best practices for branching

Keep your logic clean and easy to manage:

• Start simple

• Map out your flow before building

• Avoid excessive branching from one question

• Always define a default path

• Test every branch using Preview

• Use clear question labels

Overcomplicated branching can confuse both you and your respondents.

Testing your branching

After setting rules:

1. Click Preview (top right in Logic Flow)

2. Test different answer combinations

3. Confirm correct redirection

4. Ensure no dead ends exist

Testing is essential before publishing your form.

Common mistakes to avoid

• Forgetting to set a default path

• Creating circular loops

• Sending users to a deleted question

• Not updating logic after reordering fields

• Overlapping rules that conflict

Review your branching setup carefully before going live.

Why branching improves conversion

Shorter forms convert better.
Relevant questions increase engagement.
Personalized paths reduce friction.

Branching helps you:

• Increase completion rates

• Improve data accuracy

• Build professional workflows

• Create smarter forms

When used correctly, branching transforms a static form into an intelligent experience.

Summary

Learn how to send respondents to different questions or sections based on their answers. Use branching logic to guide people through tailored paths in your form, reduce unnecessary steps, and collect more relevant information efficiently.