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Colors in Kiwiform

The Colors settings in Kiwiform allow you to control the visual appearance of your forms by customizing text, background, answers, and button colors. You can create a consistent and accessible design that aligns with your brand guidelines. As a free Typeform alternative, Kiwiform makes it simple to apply color settings through themes and reuse them across multiple forms.

Where to Change Colors

Color settings are available when creating or editing a theme.

To customize colors:

  1. Open your form in the builder.

  2. Click Design.

  3. Select Create New Theme or edit an existing theme.

  4. Go to the General tab.

  5. Locate the Colors section.

Each color option can be clicked to open the color picker.


Available Color Controls

You can customize the following elements:

Form Fields
Controls the text color used inside form fields. This affects how prompts and content appear within each step.

Background
Sets the background color of the form. Choose a color that complements your brand while maintaining strong contrast with text elements.

Answers
Defines the highlight color used when respondents select an option. This is important for visual feedback.

Answers Line
Controls border or separator colors for answer elements. It helps define structure and improve clarity.

Buttons
Sets the background color of buttons, such as Next or Submit.

Buttons Text
Controls the text color inside buttons. Ensure high contrast for accessibility.


Using the Color Picker

When you click on a color setting, a color picker opens.

You can:

  • Select a color visually.

  • Adjust saturation and brightness.

  • Use the color spectrum slider.

  • Enter a hex code (for example: #000000).

  • Choose from preset color swatches.

This flexibility allows you to match exact brand colors or experiment with variations.


How Colors Affect Your Form

Color settings apply to:

  • Form Fields

  • Interactive elements

  • Buttons

  • Background surfaces

  • Selected answers

If the form uses a theme, updating colors inside the theme will affect all forms using that theme.

Always preview your form after making changes to ensure visual balance and readability.


Accessibility and Contrast Guidelines

When choosing colors, follow these best practices:

  • Use high contrast between text and background.

  • Avoid light text on light backgrounds.

  • Ensure buttons remain clearly visible.

  • Test selected answer colors for clarity.

  • Check readability on mobile devices.

Strong contrast improves usability and ensures your form is accessible to a wider audience.


Common Use Cases

You may want to update colors when:

  • Aligning forms with brand guidelines.

  • Creating event-specific designs.

  • Designing seasonal campaigns.

  • Improving accessibility.

  • Differentiating internal and external forms.

Using themes ensures color consistency across multiple forms without repeating manual setup.


Tips for Consistent Branding

  • Use primary brand colors for buttons.

  • Keep background colors subtle for long forms.

  • Avoid using too many accent colors.

  • Maintain consistency across all themes in your workspace.

  • Duplicate a theme before testing major color changes.

A well-designed color scheme improves clarity, engagement, and trust.


Summary

This guide explains how to customize form colors inside the Design panel, what each color setting controls, and how to choose combinations that improve readability and accessibility. You will also learn how color settings work within themes and how updates affect your forms.