Custom Variables in Kiwiform

What Are Custom Variables?

Custom variables are dynamic values that you create yourself to store numbers or text inside your form.

Unlike default variables (such as @score or @price), custom variables are fully configurable. You decide:

• The variable name

• The type (Number or Text)

• The starting value

They update automatically as respondents move through your form, allowing you to build smarter logic, calculations, and personalized experiences.

Custom variables are especially useful when your form requires calculations, segmentation, or multi-step logic that depends on stored values.

Where to Find Custom Variables

Custom variables are configured inside the Logic Flow section.

1. Open your form

2. Click Logic Flow from the center header navigation

3. Click the Variables icon in the top-right logic tools

4. Open the Variables panel

5. Use the “Add Custom Variable” button

This opens the Custom Variables section where you can create and manage your variables.

How to Create a Custom Variable

Creating a custom variable is simple:

1. Open Logic Flow

2. Click Variables

3. Click Add Custom Variable

4. Enter a variable name (for example: @discount, @level, @total_points)

5. Choose the type:

   • Number (for calculations)

   • Text (for segmentation or personalization)

6. Set a starting value

7. Click Save

Your custom variable is now available inside your logic rules.

Keep variable names short, clear, and meaningful.

Variable Types Explained

Number Variables

Use Number variables when you need:

• Calculations

• Score accumulation

• Counting selections

• Adding or subtracting values

• Dynamic pricing adjustments

Number variables update automatically when connected to scoring or calculation logic.

Example:
@discount starts at 0
If user selects premium → Add 10
If user selects student → Subtract 5

Text Variables

Use Text variables when you need:

• Segmentation

• Personalization

• Conditional content

• Group tagging

Example:
@segment = “Enterprise”
@membership = “Gold”

Text variables can trigger conditional logic or personalize endings.

How Custom Variables Work with Logic

Custom variables can be used inside:

• Conditional Logic

• Branching

• Show/Hide rules

• Quiz Results

• Ending Screens

• Redirect links

For example:

If @total_points is greater than 50 → Show advanced result
If @segment equals “Premium” → Redirect to premium onboarding page

Custom variables allow your form to adapt dynamically based on stored values.

Using Custom Variables for Personalization

You can use custom variables to personalize:

• Thank-you screens

• Results messages

• Conditional endings

• Follow-up flows

For example:

“Thanks! Based on your answers, you’re a {{@segment}} user.”

This makes your form feel intelligent and tailored.

Using Custom Variables for Calculations

Custom variables are powerful for:

• Multi-step scoring systems

• Weighted answers

• Dynamic price adjustments

• Points-based assessments

• Qualification scoring

Example workflow:

1. User selects options

2. Points are added to @qualification_score

3. If score exceeds threshold → Show qualified ending

This allows you to build advanced logic inside a free Typeform alternative without technical complexity.

Editing or Deleting Custom Variables

Inside the Variables panel, you can:

• Update starting values

• Change variable names

• Delete unused variables

If you delete a variable that is used in logic, review your rules to avoid broken flows.

Always test your form after editing variables.

Common Use Cases

Custom variables are commonly used for:

• Lead qualification scoring

• Dynamic discount calculation

• Multi-step pricing forms

• Customer segmentation

• Personalized onboarding flows

• Application scoring systems

• Product recommendation quizzes

They help transform static forms into intelligent workflows.

Best Practices

To use custom variables effectively:

• Use clear naming (avoid vague names like @var1)

• Keep logic structured and simple

• Use Number type only for calculations

• Use Text type for grouping and segmentation

• Avoid creating unnecessary variables

• Always test before publishing

Clean variable structure keeps your logic predictable and scalable.

Summary

Custom variables in Kiwiform allow you to create your own dynamic data fields that power calculations, personalization, segmentation, and advanced logic.

By combining custom variables with Conditional Logic, Branching, and Scoring, you can build intelligent form experiences that adapt in real time.

Whether you're building quizzes, lead qualification systems, or pricing flows, custom variables give you full control over how your form behaves.