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Embed basics in Kiwiform
Learn how embedding works in Kiwiform and how to add your form to any website using Universal Embed. Kiwiform, a free Typeform alternative, makes it simple to display responsive forms directly inside your pages for better engagement and higher conversions.
What Is Embedding?
Embedding means adding your form inside your website using a small piece of code.
Instead of sending visitors to a separate share link, the form loads directly within your page layout.
This helps you:
Keep visitors on your site
Maintain brand consistency
Increase completion rates
Reduce drop-offs
How Kiwiform Embedding Works
Kiwiform uses Universal Embed (custom embed script).
When you copy the embed code, it loads your form dynamically using a secure script.
You simply paste this code into your website’s HTML section.
Once embedded:
Any changes made in Kiwiform automatically update
No need to replace the code again
Your form stays synced
Where to Find Embed Options
To access embed settings:
Open your form
Click Share
Select Embed Form in Web page
From there, you can:
Create a new embed
Customize layout
Adjust display settings
Choose platform-specific instructions
Embed Modes Explained
Kiwiform provides different display styles depending on how you want your form to appear.
1. Inline Embed
Displays your form directly inside the content area of your website.
Best for:
Contact pages
Landing pages
Product pages
2. Popup / Modal Embed
Opens the form in a popup overlay.
Best for:
Newsletter signups
Exit intent offers
Lead capture campaigns
3. Full Width Section
Loads your form inside a dedicated section of your page.
Best for:
Long surveys
Application forms
Campaign pages
Customization Options
Inside the Embed Design panel, you can adjust:
Width
Set to 100% for responsive layouts (recommended)
Or define fixed width in pixels
Height
Auto (recommended for most cases)
Fixed height if needed
Full Screen on Mobile
Optimizes the experience for smaller screens.
Hide Headers
Removes extra spacing if you want tighter integration.
Background Transparency
Blend your form with your website background.
These options help your form match your site design perfectly.
Creating Multiple Embeds
You can create multiple embed versions of the same form.
This is useful if:
You want different layouts for different pages
You need separate styling for mobile and desktop
You’re testing different placements
Each embed can have its own configuration without affecting the main form.
Why Embedding Matters
When users stay on your website:
Trust increases
Friction decreases
Completion rates improve
As a free Typeform alternative, Kiwiform combines beautiful form design with flexible embedding options, without plugins or complicated setup.
Best Practices for Better Conversions
To get the best results:
Use 100% width for responsiveness
Place forms above the fold when possible
Add a clear headline above your form
Avoid embedding inside hidden tabs or accordions
Test on both desktop and mobile
Embedding improves performance when the form is clearly visible and easy to complete.
Summary
Embedding allows you to display your Kiwiform directly inside your website using Universal Embed. It’s responsive, customizable, and updates automatically. For platform-specific instructions, visit the relevant embed guide in the Sharing & Embeds section.