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Kiwiform API

Connect Kiwiform to Google Tag Manager

Connect Google Tag Manager to your form to manage tracking scripts and marketing tags in one place. Kiwiform, a free Typeform alternative, allows you to add your Google Tag Manager container ID so you can deploy analytics and tracking tools without editing your form code.

How Google Tag Manager Integration Works

Google Tag Manager allows you to deploy tracking codes through a central container instead of placing scripts individually.

When connected:

  • Your GTM container loads on your form

  • Tags inside your GTM account fire based on configured triggers

  • You can manage and update tracking without editing the form again

This gives you flexibility and centralized control over tracking tools.


When to Use Google Tag Manager

Google Tag Manager is useful when you:

  • Use multiple analytics platforms

  • Manage marketing pixels (Facebook, LinkedIn, etc.)

  • Track custom events

  • Run paid ad campaigns

  • Need flexible event tracking

  • Work with marketing teams

If you want advanced tracking beyond basic analytics, GTM is recommended.


How to Get Your GTM Container ID

  1. Log in to Google Tag Manager.

  2. Open your container.

  3. Copy your Container ID (e.g., GTM-XXXXXXX).

This ID connects your form to your GTM account.


How to Add Google Tag Manager in Kiwiform

  1. Open your form in Kiwiform.

  2. Click Connect in the top navigation.

  3. Select Google Tag Manager from the integration list.


Paste Your Container ID

  1. Paste your GTM container ID.

  2. Save your changes.

  3. Publish or republish your form.

Your container will now load when the form is accessed.


What You Can Track with GTM

Using Google Tag Manager, you can configure:

  • Google Analytics events

  • Conversion tracking

  • Ad platform pixels

  • Custom JavaScript events

  • Submission triggers

  • Page view tracking

You define triggers and tags inside your GTM dashboard.


Tracking Form Submissions

To track submissions:

  • Create a new trigger in GTM.

  • Configure it to fire on form submission events.

  • Attach the trigger to a tag (e.g., conversion tracking).

  • Publish your container.

Test the event using GTM Preview mode before going live.


Best Practices

For reliable tracking:

  • Install GTM before sharing your form publicly.

  • Use clear naming conventions for tags.

  • Test in GTM Preview mode.

  • Monitor real-time analytics after publishing.

  • Keep your container organized.

If tracking in regulated regions, ensure consent management is properly configured.


Summary

The Google Tag Manager integration allows you to add your GTM container ID to a Kiwiform form so you can manage tracking tags and marketing scripts from a centralized dashboard. Once connected, your GTM container loads on the form, enabling you to configure analytics events, conversion tracking, and advertising pixels without modifying the form again. This provides flexible and scalable tracking for marketing campaigns and performance measurement.