Multiple Endings in Kiwiform

What Are Multiple Endings?

By default, a form shows one final screen after submission. With Multiple Endings, you can create different ending screens and control which one is shown based on logic.

Instead of sending every respondent to the same “Thank You” page, you can:

• Show different confirmation messages

• Redirect qualified leads to booking links

• Display custom next steps

• Segment respondents by answers

• Deliver personalized calls-to-action

Multiple Endings work together with Conditional Logic, Branching, Tagging, and Quiz Result.

When Should You Use Multiple Endings?

Use Multiple Endings when:

• Different users need different next steps

• You want to qualify leads before showing booking links

• You’re running a personality or outcome quiz

• You want to show different offers based on answers

• You need custom thank-you messages for different segments

If your form serves more than one audience type, Multiple Endings help you personalize the final experience.

Where to Configure Multiple Endings

To create and manage multiple endings:

1. Open your form

2. Scroll to the Endings section in the left panel

3. Click + Add Ending

4. Or open Logic Flow and manage result-based endings from there

Each ending can be customized with:

• Title

• Description

• Dynamic variables (using /)

• Redirect links (if enabled)
  
  

How Multiple Endings Work

Multiple Endings are triggered using Logic.

You can route respondents to different endings based on:

• Answers to specific questions

• Score values

• Custom variables

• Tags

• Conditional logic rules

• Quiz outcomes

When the form is submitted, Kiwiform checks the rules and displays the matching ending.

If no rule matches, the Default Ending is shown.

Creating a New Ending

Step 1: Add an Ending

Click + Add Ending.

You can:

• Rename the ending

• Edit the message

• Insert variables using /

• Set it as Default
  
  

Step 2: Connect Logic to an Ending

To send users to a specific ending:

1. Go to Logic Flow

2. Add a rule

3. Choose condition (for example: If answer is “Yes”)

4. Select action: Go to Ending → Choose your ending

Now, when the condition is met, that ending will be displayed.

Default Ending Explained

One ending must always be marked as Default.

This acts as a fallback if:

• No conditions match

• No logic routes to another ending

• A rule is incomplete

You can change which ending is Default anytime.

Best practice: Keep your default ending neutral and safe.

Using Dynamic Data in Endings

You can personalize endings using dynamic variables.

Type:

/

To insert:

• Name or previous answers

• Quiz score

• Max score

• Custom variables

• URL parameters

Example:

“Thank you, /Full Name. You scored /Quiz Score out of /Max Score.”

This creates a more engaging and personalized experience.

Real-World Use Cases

Lead Qualification
Show booking link only to qualified leads. Show “We’ll contact you” to others.

Job Application Forms
Show interview scheduling link to shortlisted candidates.

Product Recommendation
Display recommended product page based on preferences.

Event Registration
Show VIP details only to selected ticket holders.

Customer Feedback
Show different responses based on satisfaction rating.

Education & Assessment
Display custom performance summaries.

Multiple Endings vs Quiz Result

Multiple Endings
General-purpose dynamic ending routing using Logic Flow.

Quiz Result
Specialized system for mapping answers and scores to quiz outcomes.

If you're building a personality or score-based quiz, use Quiz Result.
If you're routing users based on logic conditions, use Multiple Endings.

Best Practices for Multiple Endings

• Keep each ending clear and actionable

• Always define a Default Ending

• Avoid conflicting logic rules

• Test all logic paths before publishing

• Use dynamic variables for personalization

• Name endings clearly for internal clarity

Clean structure prevents confusion later.

Common Mistakes to Avoid

• Forgetting to assign logic rules

• Deleting an ending without updating rules

• Not setting a Default Ending

• Overcomplicating routing logic

• Not testing edge cases

Always preview your form before publishing.

How to Test Multiple Endings

Before going live:

1. Click Play

2. Complete the form with different answer combinations

3. Confirm the correct ending appears

4. Adjust logic if needed

Testing ensures the right users see the right message.

Summary

Multiple Endings in Kiwiform allow you to personalize the final screen of your form based on user responses and logic rules.

Instead of showing one generic thank-you page, you can create tailored outcomes for different audiences, making your forms more relevant, engaging, and conversion-focused.

Whether you're qualifying leads, delivering quiz outcomes, or segmenting respondents, Multiple Endings give you full control over the final experience.