Opinion Scale field in Kiwiform

What the Opinion Scale field does

The Opinion Scale field allows respondents to select a numeric value from a defined range to express their opinion or experience.

It is useful when you want:

• Consistent, structured responses

• Quick ratings instead of long text answers

• Easy comparison across responses

• Data that can be measured and analyzed

This field is commonly used in feedback forms, surveys, and evaluation flows where numeric ratings are easier to interpret than written answers.

When to use the Opinion Scale field

Use the Opinion Scale field whenever you need measurable feedback.

Common use cases:

• Customer satisfaction surveys

• Product or feature feedback

• Event or workshop feedback

• Net promoter–style questions

• Internal team or employee feedback

• Service quality ratings

• Course or training evaluations

If your goal is to measure sentiment or satisfaction on a scale, this field is usually the best option.

Add the Opinion Scale field to your form

Follow these steps to insert the field:

1. Open your form in the builder

2. Add a new field

3. Select Opinion Scale from the Form Building panel

4. Place it where you want respondents to rate

5. Enter your question text and optional description

You can now configure the scale from the Answer panel.

Configure the scale range

You can define the start and end of the scale depending on the type of feedback you want.

Common ranges:

• 0 to 10 for detailed satisfaction or likelihood

• 1 to 5 for quick rating questions

• 0 to 5 for simple feedback scales

Choose a range that matches how detailed you want the responses to be. Larger ranges allow more nuance, while smaller ranges are quicker for respondents.

Add labels for clarity

Labels help respondents understand what the numbers represent. You can add labels to the start, midpoint, and end of the scale.

Examples:

• Low – Mid – High

• Not satisfied – Neutral – Very satisfied

• Unlikely – Maybe – Very likely

Adding labels improves response accuracy and reduces confusion.

Make the field required

Enable the Required field toggle if every respondent must provide a rating.

Use required mode when:

• Ratings are essential to your form

• You need complete feedback data

• You are running surveys or evaluations

If optional feedback is acceptable, leave the field optional.

Writing effective Opinion Scale questions

Clear questions lead to better data.
Focus each scale on one specific topic.

Good examples:

• How satisfied are you with your experience

• How likely are you to recommend our product

• How would you rate the quality of support

• How easy was it to complete this process

Avoid vague questions like “What do you think?” without context.

How responses appear in results

Opinion Scale responses are stored as numeric values.

This makes them easy to:

• Filter and segment

• Calculate averages

• Compare over time

• Visualize in charts

• Identify trends

Structured numeric data helps teams make faster decisions based on feedback.

Common Use Cases

Marketing

• Measure campaign satisfaction

• Track brand perception

Product

• Collect feature feedback

• Measure usability

Support

• Rate support interactions

• Track resolution satisfaction

HR

• Employee engagement surveys

• Training feedback

Operations

• Process quality ratings

• Service experience tracking

Best practices

• Use consistent scale ranges across your forms

• Add labels to clarify meaning

• Keep the question focused on one topic

• Place rating questions after context questions

• Avoid too many rating fields in a row

• Use shorter ranges for quick forms and longer ranges for detailed feedback

These practices help improve response quality and completion rates.

Summary

The Opinion Scale field lets respondents choose a number from a defined range (for example, 0–10 or 1–5) to express satisfaction, likelihood, or overall experience. You can customize the range, add labels to explain what each value represents, and mark the field as required to ensure every respondent answers. This page explains how to add and configure the Opinion Scale field, when to use it, and best practices for collecting clear rating-based feedback. It also covers common use cases, configuration options, and how responses appear in results so you can turn ratings into meaningful insights.