Picture Selection field in Kiwiform

Let respondents choose using images instead of text

The Picture Selection field lets you create visual choice-based questions where respondents select one or more options represented by images. It’s ideal for product preferences, design voting, event selections, quizzes, and visual surveys.

In Kiwiform, a free Typeform alternative, Picture Selection makes forms more engaging, interactive, and conversion-focused by replacing plain text options with clickable images.

Use this field when:

• You want faster decision-making

• Visual context matters more than text

• You want higher engagement and response rates

• You are showcasing products, designs, or concepts
  
  

  

How to Add a Picture Selection Field

Step 1: Add the field

1. Open your form in the Form tab.

2. Click + Add Content.

3. Select Picture Selection from the Answer type dropdown.

Step 2: Add choices

Each picture is a choice.

• Click Add Choice.

• Upload an image.

• Add a label (if Labels toggle is enabled).

• Repeat for additional choices.

You can add as many picture options as needed.

Uploading and Managing Images

When you upload an image to a choice, you can manage it directly from the canvas.

On Hover Options (Important)

When you hover over a picture choice, you’ll see:

• Replace Image – Upload a different image

• Edit Image – Crop or adjust the image

• Delete Image – Remove only the uploaded image

• Close (X) – Remove the entire choice

This makes editing fast and visual, no need to open additional panels.

Picture Selection Settings (Answer Panel)

The right-side Answer panel includes powerful configuration options.

Required Field

Turn this on if respondents must select at least one option before continuing.

Use this when:

• Running official votes

• Collecting critical product feedback

• Avoiding skipped responses

Labels

When enabled, labels appear below each image.

Turn Labels ON if:

• The image may need clarification

• You want accessibility support

• You want both visual + text context

Turn Labels OFF if:

• Images are self-explanatory

• You want a clean, minimal look

Enlarge

When enabled, respondents can click to view the image in a larger preview.

Use this when:

• Showing product images

• Displaying detailed designs

• Running design evaluations

• Sharing infographics or artwork

This improves usability for mobile users and detailed visuals.

Multiple Selection

Allow respondents to choose more than one image.

Use this when:

• Selecting multiple interests

• Choosing several preferred products

• Picking multiple design styles

• Creating checklist-style visual forms

If turned off, respondents can select only one option.

Option “Other”

When enabled, an additional “Other” option appears, allowing respondents to enter a custom answer.

Use this when:

• You don’t want to restrict answers

• You want to capture unexpected preferences

• You are conducting exploratory research

Randomize

Randomizes the order of picture choices for each respondent.

Use this when:

• Reduce selection bias

• Improve fairness in voting

• Run unbiased A/B testing

• Conduct research surveys

How Picture Selection Appears to Respondents

In preview or live mode:

• Images appear as selectable cards

• Selected options are visually highlighted

• Labels appear (if enabled)

• “Other” field appears (if enabled)

• Multiple selections are supported (if enabled)

The layout is clean, mobile-friendly, and optimized for engagement.

Respondent experience

For respondents, the Address field appears as a clean, structured set of inputs.

They can move through each line naturally without confusion, and only the fields you’ve enabled will be shown.

This keeps the form easy to complete while ensuring you still get accurate location data.

Why Use Picture Selection in Kiwiform?

Unlike static forms, Kiwiform combines:

• Visual engagement

• Drag-and-drop simplicity

• Image editing tools

• Bias-reduction tools (Randomize)

• Flexible answer settings

• Clean respondent experience

Troubleshooting

• Images not displaying? Check file size and format.

• Image looks cropped? Use the Edit Image option to adjust framing.

• Too many choices? Simplify to improve decision speed.

• Respondents skipping the question? Enable Required field.

Common use cases

• Product preference surveys

• Restaurant menu selection

• Fashion voting

• Logo or branding selection

• Event theme selection

• Interior design feedback

• Creative portfolio voting

• E-commerce product quizzes

Picture Selection increases interaction and improves completion rates compared to plain text choices.

Best practices

• Use high-quality images: Clear, well-lit images increase trust and clarity.

• Keep consistent aspect ratios: Avoid mixing portrait and landscape styles.

• Limit options: Too many images can overwhelm respondents. 4–8 is ideal.

• Use Labels wisely: If images are abstract, always enable Labels.

• Enable Enlarge for details: Helpful for product or design reviews.

Summary

The Picture Selection field helps you create visual, engaging, and interactive forms. It replaces traditional text-based multiple choice with image-driven selection, increasing clarity and response quality. Use it when visuals matter. Configure it easily with settings like Multiple Selection, Labels, Enlarge, Other option, and Randomize to create flexible and conversion-friendly forms.